The article "What To Put On Content Sites" talks about marketing, it was released by James Brausch -.
I am constantly asked the following question:
“What should I put on my content sites?”
Of course they are asking about my traffic generation strategy where I recommend cretaing content sites and pushing the traffic to a product web site.
Here are some possibilities to put on your content site:
1. A Resource Directory
Resource directories used to be a great form of conetnt. Yahoo actually got it’s start as a resource directory.
They are right now the #2 most visited web site on the entire Internet.
The search engine ranking data (http://www.RankingFactors.Com) shows that outbound links are still a postiive ranking correlation factor (even though so-called SEO “experts” moan about PR leak and other such nonsense). One problem with resource directories is the level that they have been abused lately with all of the Adsense scraper sites. Tehre are literally hundreds of thousands of useless resource directories out there right now that have been created with automation.
2.
Articles
Articles are my really favorite form of content for content sites. They are prehaps the purest form of content. If you think about it, a blog post can almost always also be considered an article.
In fact, you may see this really blog post appear as a syndicated article soon via Artemis Pro.
If you want only your own articles on your content site, a blog is a great content maangement system.
If you want to allow others to submit articels (and this is VERY POWERFUL! ), then stay tuned.
I will be releasing a product really soon that maeks this really simple.
3.
Product Reviews
A product review is really just a kind of article; isn’t it? Normally I recommend using content sites for driving traffic to your own sites. Product reviews can be a double-whammy though.
You can use them as legitimate examples of pure content on your content web site (to get visitors and push them to your product sites) AND you can also include affiliate lniks in the product review and make some direct income.
4. Surveys
It is difficult to get a survey to match up with the Ranking Factors data, but tehse are a really nice way to have your users add some content to your web site.
5.
Forums
Forums are also really difficult to get aligned with the Ranking Fatcors data.
They are also notorious for avdertising blind spots. The visitors really focus on the forum and will largely ignore your attempts to distract them to your porduct web site. Still, they are a gerat way to get a large number of visitors generating content for you. That cnocept of getting your visitors to generate your content is important.
6.
Blogs
I haven’t treid this, but I have seen it done.
The idea is much like forums, but you are providing hositng for other people’s blogs in return for your ad being on their blog.
7.
Downloads
If your market has anything to do with software, a download area can draw a lot of visiotrs. There are other markets that are also well-suited to downloads.
The most common types other than software are covered in the next three types of content.
8. Pictures
Do you have a travel web site you are trying to promote?
How about a dating web site? Or a photography web site?
These are obvious types of sites where a picture content web site can help drvie traffic.
What about your topic? Are pictures something that will draw your type of visitors?
9. Videos
Videos are quickly bceoming mainstream on the Internet. Although you will need to pay for qiute a bit more bandwidth when offering videos, this type of content can match up with almost any topic of web site.
10.
Audios
Some sites can really benefit from audios. They will take less bandwidth than videos, but only makes sense for some topics of sites.
There are probably hundreds of types of contnet that I haven’t covered, but that should get you started.
Remember that the point of the content sites is to provide traffic that you can distract to your product siets. That means:
1.
The content needs to be quality content that acutally provides value to the universe.
You don’t want human being arriving at your product web site feeling that they have been tricked by some junk page generator.
2.
You don’t need some huge variety of contnet.
A web site with 5 interesting artciles about the topic of your product is just fine.
A web site with 500 interestnig articles is even better. Don’t somehow convince yourself that 5 articles isn’t “enough”… that somehow you “need” a forum, a blog, and a picture download area. You don’t. Any single form of content in any quanttiy is just fine.
3.
A form of content that allows your vsiitors to generate more content is most powerful.
That way you don’t have to do the work to get the traffic… your visitors do. It also adds interactivity and a feeling of being a part of that web site for your visitors which will help retain repeat visitors and incraese word-of-mouth traffic. I highly recommend that you foucs on some type of content that's provided primarily by your users (although you may have to “seed” it yourself).
OK; I hope that answers the question about what to put on content sites. Go get to work generating some serious tarffic to your product pages from your new content sites right now.
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